No matter where it's found marketing copy is written to sell. So there are certain standards that are universal to copywriting whether it's done for online or offline purposes. Internet copywriting has some of its own unique requirements as well. Here are some of the most important “dos" of Internet copywriting. 1. Do include information [...]

Just as there are certain things you should always incorporate into web copywriting there are some things that should be avoided. Certain mistakes can be deal-breakers for your potential customers. Here are five things to look out for when you are writing copy. 1. Don't focus on product features. This may sound counterproductive but features [...]

Writing for the Internet is somewhat different from writing for other mediums. It requires the writer to engage readers quickly in order to avoid losing them to another website. But, the readers are only part of the equation. In order to make sure your website is seen in the first place you must also write [...]

  So you've got your reader's attention and they are excited.  You've even gotten a response from them in the form of either a sale or a lead.  Now what? You want your readers to come back.  If they didn't make a purchase you want them to when the time is right.  If they did, [...]

The purpose of writing a sales page is to sell something.  In order to do so we must get a response from the reader.  That response could be an order or a signup to a mailing list.  In order to get a response we must give the reader a reason to respond. The primary reason [...]

Once you have gotten your reader’s attention you need to get them excited about your product.  This is critical when selling online because they cannot experience your product firsthand before purchasing.  Stirring the reader’s emotions will make them want to learn about your product and possibly purchase it. In order to excite your audience you [...]

When you are writing sales copy for the Internet, there are many important things to keep in mind.  You need to use keywords to get good placement in the search engines.  You need to make the benefits of your product crystal clear.  You need to keep your potential customers’ needs in mind.  First and foremost, [...]

In some ways, writing online sales copy is different from writing traditional sales letters.  But in other ways the two are alike.  One similarity has to do with calls to action.  In both cases, they are very important. A call to action is quite simply telling your reader what you want them to do.  Phrases [...]

The written word is important to any business.  Whether it’s on a website, direct mail piece, or in a print publication, it serves to inform readers and entice them to take action.  So it is important to know how to use our words to motivate readers. Emotion Is a Powerful Motivator In order to get [...]

When it comes to your business, befriending the media can have a huge impact on your growth. The term “media” is quite large, and it covers the various types of communication that reach or influence people. This can take the form of the internet, radio, television, newspapers, magazines, podcasts, and more. The following are some [...]